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Where we have been and what we're doing today.....
Steve, a native Bostonian, graduated from the Vesper George
School of Art in Boston in 1950 just as the Korean War was
getting underway. After a tour of duty with the U.S. Army
Signal Corps in Korea, he entered the School of the Museum
of Fine Arts, Boston in 1952, where he majored in graphic
design and painting, and graduated in 1956. He was awarded
a Clarrissa Bartlet Traveling Scholarship to travel in Europe.
On his return in 1957, he taught drawing and design at the
Museum School in addition to working as an art director in
an advertising agency. Happy, who graduated from Smith Collage
with a degree in Art History, also worked at the Museum School
and they married in 1959.
After their first daughter, Elizabeth, was born in 1960,
Happy started taking rug hooking lessons form Ethel Bruce,
a Pearl McGowan teacher. Happy hooked several McGowan rugs
before asking Steve to design a rug for baby Elizabeth. The
Alice in Wonderland Rug was created. When Mrs. Bruce suggested
that the rug design be sold to a pattern maker, Happy decided
we should try to market it ourselves. That is how DiFranza
designs came to be. Our second daughter, Sue was born in 1963,
and Happy, staying home with the girls, developed a cottage
industry with our rug patterns. We have gradually added designs
and started publishing catalogs. Over the years, Happy's hooked
rugs have won prizes at a number of rug shows and exhibitions.
George Dorr of the Door Mill Store in Guild, NH was instrumental
in introducing us
to American Home Crafts Magazine who featured our designs
in a number of articles until it ceased publication in 1987.
Steve stopped teaching but continued to work in advertising,
devoting some time to painting as well as helping Happy with
the rug business. Rug Hooking Magazine has featured DiFranza
Designs in a number of issues and still uses our instructions
on "How to Hook" in every publication. Stackpole
Publishers asked us to write a book for the beginner rug hooker
and "Hooking Fine Gifts" was published in 1992.
It is now out of print, but check the Internet in case someone
still has it in stock. Designs from this book were featured
in Good Housekeeping Magazine and in the Ann Davies / Emma
Tennent book "Hooked Rugs" published by Museum Quilts,
Inc. of London. Our rugs have also appeared in Jessie Turbaynes's
"Hooked Rug Treasury" as well as other publications.
Happy has written articles for Antiques Magazine and taught
rug hooking classes in Florida and Kansas as well as at the
ATHA rug schools in Farmington and Madison CT. She also has
classes at our studio and although she has retired from her
part time job at SPENA (Society for the Preservation of New
England Antiquities) at the Lyman Estate, an historic house
in Waltham, MA, she is still on call for special assignments.
This now means Happy can devote more time to teaching and
workshops.
Steve retired from advertising in 1992 and is now in the
DiFranza Design studio on a permanent basis. In addition to
our special custom rug design service, he is designing, printing
and shipping patterns. But he still tries to keep up with
his painting. His paintings have been exhibited with the American
Federation of Art, The Boston Arts Festival, the Museum of
Fine Arts, Boston and are in private collections in the United
States and in Europe. His volunteer work includes designing
the graphics for the North Reading Historic District and flyers
and brochures for the town library. He particularly enjoys
creating posters and program covers for the fall and spring
productions of the high school drama club.
As you can see the DiFranzas keep themselves busy and look
upon their trips abroad as a stimulus for "DiFranza Designs"
to create new and exciting rug hooking products.

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